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New Bottle, Same Spirit: Celebrating 20 Years of Stauning Whisky
New Bottle, Same Spirit: Celebrating 20 Years of Stauning Whisky
To mark two decades of Stauning Whisky, the core range has been given a new look. Not to make a big deal out of change, but to quietly reflect how far things have come. From the early days of floor malting in a butcher’s cold room to crafting award‑winning whisky on Denmark’s West Coast.
Over twenty years, the distillery has passed through countless seasons: harvests and droughts, design experiments and bold releases. Every step has left its mark, shaping both spirit and story. The bottles we’re familiar with have witnessed that journey, and now it feels right to let their appearance evolve too.
The redesign isn’t about reinvention. The bottles still carry the same spirit, both literally and in character. What’s changed is the surface: a more refined shape, clearer labels, and thoughtful details that speak to where Stauning is now.
A Look That Matches the Spirit
It’s a look that feels more aligned with the whisky itself. Still rooted in tradition, but sharpened by experience. Still made by hand, but designed with a cleaner, more intentional aesthetic. The new bottles are also easier to produce and reflect a more sustainable approach across the board.
“This is a significant moment for Stauning,” says Alex Munch, Co-Founder. “A distillery that began 20 years ago as a wild idea among friends and has grown into one of the world’s most acclaimed New World whisky producers. Our new look honours classical whisky cues while reflecting our future - thoughtful, design-led and defiantly Danish.”
Danish by Design, Unchanged in Spirit
Ultimately, nothing inside has changed. What’s different is how they’re presented now - with clarity, with purpose, and with the same quiet confidence that’s defined the distillery since day one.
“We aimed to create a brand world that captures the essence of Stauning and appeals to a wide audience: considered, characterful, and unmistakably Danish,” says Scott Milne, Marketing Director. “In a competitive whisky market, it’s essential to stand out and offer something unique. Our new look celebrates Danish taste and invites a broader audience - from enthusiasts to curious drinkers - to see whisky from a different perspective.”
The new bottles are gradually rolling out through late 2025, and other editions coming in early 2026.
